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Stewart and his team focus on prompting influential individuals to share their opinions with their peers regarding clients' products. Peer-to-peer recommendations are considered the most credible, valuable and actionable form of marketing. With this in mind, the agency knows that what they do adds real value to any organisation's bottom line. Its high return-on-investment, measurability, reach, impact and effectiveness makes Word-of-Mouth Marketing the indispensable addition to any successful marketing campaign. The art of identifying vital behaviours and the sources of influences on those behaviours is key to the success of campaigns.
According to international research company Millward Brown, consumers rate their trust in WOM at 92%, versus their trust in traditional advertising – at only 15%. South Africa is the current global leader in spreading positive consumer Word-of-Mouth and HaveYouHeard is tapping into this trend to enhance clients' product reach and extend their brand profile.
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