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Ad Talent // Newsletter September 2010 |
| Algoa FM “Refreshes” Line-Up Ahead Of 25th Anniversary |
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Eastern Cape regional radio station Algoa FM has announced changes to its line-up as part of the station's preparations for its 25th anniversary celebrations in 2011. "We're about to celebrate the silver anniversary of our relationship with a tremendously loyal Eastern Cape audience and client base. In preparation, extensive market research and analysis has informed our decision to refresh our programme offering and harness the changing demographics of our loyal base," says programme director Alfie Jay. The biggest changes involve Viv Bozack and Charl Leslie trading day-parts. "Viv will be presenting the twelve to three show weekdays, while Charl moves to a new seven to ten evening slot, after which KayCee Rossouw will take over the reigns until two in the morning," says Jay. KayCee's Team Nightshift show currently runs from midnight to three in the morning. "The Fast Lane with Wayne Hart and Lauren Mungur is being extended to run from three in the afternoon to seven - this will mirror the time slot of The Border Drive with Gordon Graham and Vatiswa Ndara. By doing this, our two afternoon drive shows will finally be in sync with one another, which helps us overcome a marketing challenge," he says. The two to five in the morning show will be presented by Slyso (Sizwe Saliso), who will also retain his popular "Algoa FM Party Night" on Saturdays. He will be followed by Briony Sparg from five to six in the morning, after which the morning team of Daron Mann, Carol-Ann Kelleher and Charlton Tobias take over. Selwyn Willis, who is in the three to six early morning timeslot at the moment, will be leaving the station. The popular Lance du Plessis retains his weekday mid-morning show. There are also a number of exciting changes planned for the weekend, says Jay. "We're currently in negotiations with a well-known national personality, and expect to make an announcement really soon," he says. The new line-up takes effect on Monday 18 October 2010. |
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