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Ad Talent // Newsletter September 2010 |
| Ratecard.co.za - All Your Media Rate Cards On One Deck |
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As the saying goes, time is money. Think of how much time is wasted in scouting around for advertising costs, circulation figures, LSM data and demographics and a host of other information when you are deciding where best your company should be advertising? Where will your media spend attract the best returns? And which media should you be choosing in order to reach your customer or target audience, economically and effectively? Look no further, www.ratecard.co.za is a new portal - or more like it, a handy app that puts all the media buying information you need at your fingertips with the click of your mouse. Ratecard.co.za's extensive database currently carries over 650 rate cards from electronic to print to outdoor and web-based advertising options. The site has up to date information and wingers on nearly all publications from ad placements in specialist and trade publications to column centimetre rates for main body newspaper advertising. This information is available free of charge to both media owner and user alike. Founder and pioneer of this innovative portal, Shayne Dowling said, "In developing the site we were looking to create a portal or virtual space where media buyers from ad agencies and marketing or advertising executives from medium to smaller companies alike can actively shop around and selectively target the media best suited to reaching their customers." Leading media owners such as Media24, 24.Com (Spacestation), E tv, The Publishing Partnership, Independent Newspapers and RamsayMedia are all presently represented on the site with entities like Mpasa and ABC giving their support to the digital platform. The website and its related applications provide rate specials and upcoming advertising opportunities for media buyers and sellers alike. "Our intention has not been to do away with the important role played by media planners and buyers but rather offer an online tool giving those in the industry the opportunity to buy or sell media space quickly and efficiently." The platform is very flexible, media owners are able to manage the content pertaining to their media at anytime and upload new information as and when this is necessary," added Dowling. |
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Industry Antics from this Newsletter:
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