Although the DTI has deferred the general implementation date of the Consumer Protection Act of 2008 to 1 April 2011, advertising and communications agencies should not delay their preparations for ensuring compliance with the new regulations.
Agencies are strongly encouraged to make use of the additional preparation time to consult with industry bodies, legal practitioners, and other stakeholders to fully understand the new legislative environment and initiate the appropriate changes. The extension of the implementation date can be particularly beneficial for agencies whose advertising and marketing campaigns require a long lead time (e.g. television and print), and it would be in the best interests of these agencies to ensure compliance with the Consumer Protection Act as soon as possible.
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