Ad Talent // Newsletter September 2010

Global Custom Publishing Group Makes Strategic Appointment In SA
Lani Carstens, one of SA's top publishers will be returning from Shanghai, China to take up the position of Group Managing Director of John Brown Publishing in South Africa.

Carstens, spent 2 years as publisher at New Media Publishing where she led and grew a significant part of the business, before taking up the position of Group Business Director at Titan Media in Shanghai, working on developing Women's Health China and other lifestyle titles.

John Brown is the world's leading customer publisher, whose clients include Pick n Pay in South Africa as well as RBS, Orange, John Lewis and Virgin globally. It has offices in London, Tokyo, Shanghai and Cape Town where it publishes the highly successful Fresh Living magazine for Pick n Pay.

Fresh Living magazine has been one of the top performers in the media field since its launch, growing month on month despite the economic tough times to become South Africa's top selling monthly food magazine.

Carstens has 15 years experience in publishing, initially as marketing manager for the Women's Magazine Division at Media24, then launch Publisher of Shape and FitPregnancy magazines.

In her new role at John Brown she will oversee all SA operations with a further remit to lead John Brown's ambitions in China. She will report to Andrew Hirsch, the group CEO.

Lani Carstens said she was thrilled to be joining John Brown and its talented team in SA, as well as to develop its operations in China.

"John Brown is a world leading custom publishing agency and my aim is to help drive growth in SA by developing innovative and engaging content solutions for clients across multiple platforms, utilising the passion and creativity of a committed team with the international resources of this dynamic organisation."

Andrew Hirsch CEO, John Brown says her publishing experience in SA and China and her wider communications expertise make her a fantastic addition to the senior management team at group level.

"She will lead our growth and champion our mission to bring global best practise and creativity to the market here."

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