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Ad Talent // Newsletter September/October 2009 |
| “Discovering Your Voice” Lucas Radebe And Jacques Kallis – The New Voices For Hospice |
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"Have You Been Touched By Hospice?" In a drive to increase public awareness and change the perceptions of Hospice from "death and dying" to "quality of life", a sponsored media campaign called "Have you been touched by Hospice?" has been staged, leading up to World Hospice and Palliative Care Day on Saturday 10 October. "A brand is a perception in the hearts and minds of people, an emotional relationship, and brand ambassadors need to understand the ethos and purpose of an organisation, they have to be genuine and sincere and really believe in the work that they do. When we looked to appoint "voices" for Hospice, soccer icon Lucas Radebe and Jacques Kallis, international cricketing hero, provided the perfect choice", says Jenny Handley, brand strategist and campaign organiser. Lucas Radebe and Jacques Kallis were secured to become brand ambassadors for the organisation, the official voices for Hospice, because there is natural synergy and empathy; they understand the multidisciplinary and practical care offered by Hospice. Their sporting prowess and healthy personas signify "quality of life", and their international profiles will assist Hospice in gaining positive attention from the public so that they can then convey their message. A large part of hospice care is for the family, and they have a sincere understanding of this value and support. Most importantly, both sportsmen have been touched by Hospice. Lucas lost his father to cancer, and last year, his wife and mother of their two children (Lucas Hugo, aged 10 and Owami, aged 5) died in the care of Hospice on 11 October 2008. Jacques and his sister, Janine Kallis, also lost their dad to cancer, and experienced hospice care. etv's sunrise has generously produced a 30 second television advertisement and will be airing it, with DSTV also airing the advertisement on all South African channels. Jacques Kallis visited Primedia's Cape Town studios to record a 30 second radio advertisement for them to produce and air. Lucas Radebe visited Primedia's Johannesburg studios to record an advertisement which they produced and aired. In addition Tandym Print generously sponsored the printing of 1000 posters for member Hospices. VIRTUAL VOICES: Grapevine has also shown their generosity by sponsoring the running of the "Virtual Voice" sms campaign so that people, who would like to voice their support of this cause, can send a donation by sms. Other sponsors include adidas, Barbara Lellyett design, Jac de Villiers photography and Gallo Images. DISCOVERING YOUR VOICE: World Hospice and Palliative Care Day will be celebrated in more than 70 countries worldwide on Saturday 10 October, the theme being "Discovering your Voice". Lucas visited his local hospice on Saturday 10 October to commemorate the life of his beloved wife, and to show his gratitude. Show that you care - sms "hospice" to 40772 (cost of sms R20), and win a Bafana Bafana jersey signed by Lucas Radebe. For further information, contact Wanika Rusthoi on 021-686 0287 or e-mail info@jhpr.co.za or visit www.hospicepalliativecaresa.co.za |
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