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Ad Talent // Newsletter September/October 2009 |
| MBP To Launch Designer Hotel Brand, Hotel Missoni Cape Town Is Latest Brewster Client |
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Marcus Brewster Publicity (MBP) has been awarded the PR contract to launch the highly anticipated Hotel Missoni Cape Town. MBP will provide a premium 360 degree strategic communications service from the firm's corporate and commercial practice areas including media and stakeholder liaison, reputation management, ambassador programmes and brand promotion leading to the hotel's opening in Spring 2010.. "Hotel Missoni is a new luxury hotel concept, and the Rezidor Hotel Group holds the worldwide license agreement for development in that category. In June this year we opened the first Hotel Missoni in Edinburgh and we have sites under development in Kuwait, Oman and Brazil," says Executive Vice President & Chief Branding Officer Gordon McKinnon. Located in the city's central business district (CBD), Hotel Missoni Cape Town will feature 157 designer rooms, a signature Missoni Cucina restaurant with private dining, a Missoni bar, a spectacular rooftop terrace with a cantilevered swimming pool and views of Table Mountain, a full spa and small meeting rooms. "Like all Hotel Missoni developments around the world, the new property in Cape Town will demonstrate a strong interest in design, an appreciation for detail, an understanding of food and wine, a belief in authenticity, a cognizance of culture from a contemporary point of view, and a strong and equitable set of social values. The hotel will be an individual expression of legendary icon Rosita Missoni's creative vision" says MBP chairman Marcus Brewster. The Missoni fashion label - famous for its unique knitwear, made from a variety of fabrics in colourful patterns - has become synonymous with international stars including Cameron Diaz, Miley Cyrus, Sarah Jessica Parker, Mischa Barton and Leona Lewis, and so has Hotel Missoni. In July, Lady Gaga and Snow Patrol resided at Hotel Missoni Edinburgh, during Scotland's acclaimed T in the Park festival. Says Rosita Missoni: "We are delighted to partner with such an important international hotel company like Rezidor. Our companies share a common vision that will make the Hotel Missoni in Cape Town the hotel of choice for the discerning luxury traveler and celebrities visiting the Mother City." "Cape Town has in recent years become one of the most popular locations for fashion photography, commercial and film productions. The entertainment and tourism industries are important cornerstones of the Western Cape's economy, so, we believe the city and market is ready for a true international lifestyle and fashion brand like Hotel Missoni" says Rezidor's Africa & Indian Ocean islands Business Development Director Andrew McLachlan. Rosita Missoni, will be visiting Cape Town this month (September 2009) to work with her local creative team. |
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