Ad Talent // Newsletter September/October 2009

Wideopen Platform ‘Exposes’ Sanlam Investment Management
Thanks to Wideopen Platform's prime airport advertising sites, Sanlam Investment Management will dominate OR Tambo International Airport's public hall Travelators and Escalators, in a captivating six-month campaign from the 1st October 2009 until the 31 March 2010.

Booked by NotaBene and created by the Jupiter Drawing Room, the campaign targets LSM 7 - 10 passengers moving to and from the arrivals and departure areas, meeters and greeters, and those moving to and from the multi-level parkade.

"Wideopen Platform's massive, prime-located airport sites ensure that Sanlam Investment Management's messages will be exposed to more than a million consumers and executives monthly," confirms Ryan Cohen, Sales Director of Wideopen Platform.

"Our travelator and escalator sites have a captive audience for a significant period of time, ensuring clients' campaigns enjoy a high daily footfall. What's more, the innovative use of glass and barriers create spectacular, eye-catching advertising that consumers cannot miss," he adds.

For more information about Primedia Unlimited subsidiary Wideopen Platform, visit www.primedia-unlimited.co.za  

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