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Ad Talent // Newsletter April/May 2008 |
| Gone M·A·D With QuickOnline: Visit Lovemad.org Today |
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Making A Difference isn't that difficult to do. In fact, it could be as easy as eating properly, helping an elderly lady cross the road, using energy efficient light bulbs or simply...you know...going M·A·D. quickOnline, a specialist digital marketing company that makes online easy, has joined the M·A·D World revolution by creating www.lovemad.org, a completely interactive space on the world wide web for a not-for-profit organisation that inspires and challenges us to make a difference in the world in which we live. M·A·D World centres on the tracking and passing on of each of the 108 wooden heart sculptures created for the campaign. The concept involves registering for one of the hearts, doing a good deed on any of the three levels outlined namely to self , to others or to the world, and then passing it onto someone who will need to register on the site, do a good deed, tell the world about the difference they've made and forward it onto someone else, hopefully to inspire them into making a difference. The novel use of the Internet by quickOnline in this instance, provides a real time track record of the heart's journey and the positive changes that it has inspired on its travels, regardless of how big or small. With the help of quickOnline, the site features blogs and other platforms for members to tell the world about the difference they've made. "In essence, we've created an online community,. This will not only stimulate search engine results and promote return traffic to improve site stickiness, it will also provide a mouthpiece for individuals to tell us all about the difference they've made and hopefully inspire us to do the same," says Francois Botha, owner and lead quickThinker. Brainchild of and funded by Andrew Franks from Tagon, an innovative new media company, as well as Justin Friedman and Adam Shear from Greenhouse Creates, an ideas generator, creative and licensing agency specialising in a range of media representation, the concept was appropriately launched on Earth Day, 22 April this year. Keen on making a difference? Visit www.lovemad.org and go M·A·D. |
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