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Ad Talent // Newsletter April/May 2008 |
| Caxton Launches The Comaro Chronicle In The South Of Johannesburg |
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Caxton will launch another community newspaper in Johannesburg South, the Comaro Chronicle, on April 9. This is due to the extensive growth of suburbs in the area. While many suburbs will continue to receive the current community paper, the Southern Courier, others will now receive the Comaro Chronicle instead. Due to extensive development in the area, it is now too big to be serviced by one local paper. Gill Randall, Joint Managing Director of the Newspaper Advertising Bureau (NAB) explains, "It is our policy to always evaluate our footprint, to ensure that we provide relevant newspapers to homogenous areas within magisterial districts. As a result, we are aware of the growth and changes within South Africa's landscape." "The paper kicks-off with a print order of 21 000 copies to be distributed in the new south every Wednesday," says Randall. She explains that the existing community paper in the area, the Southern Courier, will reduce its print order to 40 100 as a result. The Comaro Chronicle will be distributed in Alan Manor, Bassonia, Bassonia Rock, Eastcliff, Glenanda, Glenvista, Linmeyer, Liefde en Vrede, Mondeor, Mulbarton, Oakdene, Townsview, Suideroord and Winchester Hills. "It will become the new mouthpiece for these specific communities," Randall adds. "Community newspapers have shown tremendous growth over the past ten years from both a circulation and advertising point of view. They consistently demonstrate an immense return on investment for advertisers," Randall explains. The Comaro Chronicle will carry unique and locally relevant advertising to these specific catchment areas, becoming a virtual shopping mall for residents. |
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