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Ad Talent // Newsletter April/May 2008 |
| African Banking Corporation Comes On Board With JWT |
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JWT recently won the African Banking Corporation, a Pan-African financial services company, business in a three-way pitch against Grey Worldwide and Y&R Brands. The strategic, rather than creative abilities pitch, combined with JWT's proven experience in the financial services advertising sector with a variety of blue chip clients, ensured JWT's selection by African Banking Corporation. "Winning this Pan-African financial institution's business highlights JWT's robust strategic skills and extensive African network," explains Judy van Dam, JWT's Managing Director. JWT has offices in all of the African Banking Corporation's markets, except Botswana. This, coupled with the fact that JWT has offices in many of the markets that the African Banking Corporation seeks to enter, further enhanced the reasons why JWT was awarded the account. "JWT will focus on creating awareness for African Banking Corporation that will encourage decision-makers to place the financial institution at the top of their shopping list," van Dam adds. The African Banking Corporation's campaign will traverse five very different markets. "As it will compete against big brands with big budgets, JWT will develop an idea-driven campaign ensuring that the African Banking Corporation stands out and resonates with the finest African banking corporations," van Dam concludes. |
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