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Ad Talent // Newsletter Feb/Mar 2012 |
| Long-Term PR Pays Off For Marcusbrewster Clients At 2012 PRISM Awards |
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Long-term clients were the big winners for full-service public relations agency marcusbrewster at the 2012 PRISM Awards, which took place in Johannesburg over the weekend. Five PRISM Awards were garnered for Mango and one for the Rezidor Hotel Group, both of which are marcusbrewster clients of five years' standing. Two special mentions were also received for Johns Hopkins Health and Education in South Africa (JHHESA), a client since 2009. "We're very proud of the success of our long-standing clients at the 2012 PRISM Awards, which is a clear indicator of the value of cementing long-term, sustainable relationships with key accounts," says marcusbrewster chairman Marcus Brewster. "It takes time for PR agencies and their clients to build solid relationships, founded on trust, value and first-class service - but there are dividends in the long run for both parties, not least of which are prestigious awards such as these." Awards went to marcusbrewster clients in the following categories: • Travel and Tourism: Mango (silver) In addition, special mentions were received for JHHESA in the Media Relations and Public Sector categories. "Through having established enduring links with key clients such as these three, we have been able to get to know them intimately as corporate entities, as well as their personalities, their industries and their particular needs and desires. "In doing so, we have been in a position to provide them with even stronger and better service over time, helping substantively to enhance their brands in the minds of their target audiences and to contribute positively to their bottom line. That, after all, is what great PR is all about, and that is what has been recognised in the form of these PRISM Awards," says Brewster. |
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