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Ad Talent // Newsletter Feb/Mar 2012 |
| Ensight Solves Multichannel Marketing Challenges With Cloud Solution: Ensight HQ |
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Ensight, a leading provider of solutions for multichannel marketing, has released the latest version of its solution for digital content creation, distribution and tracking. The new Ensight flagship solution is called Ensight HQ and it launches after a year of extensive usage and testing across a diverse range of customers. Ensight HQ is designed to empower marketers to create content, communicate effectively and engage with customers across a broad range of electronic channels including web sites, social media, email and mobile. The solution - offered through a Software as a Service model - enables marketers to automate multichannel campaigns so that they can learn more about, better understand, and more effectively communicate with, customers and stakeholders across multiple digital touch points. Says Dirk Dijkstra, marketing manager at Ensight: "The number of channels and devices consumers use to communicate with companies has grown exponentially in the past few years. Marketers must adapt their strategies to reach and engage with an increasingly fragmented audience where every consumer demands a personalised experience. "Ensight HQ offers a comprehensive set of tools that simplify customer engagement in this complex environment. It streamlines customer management across various channels, from acquisition to engagement, and from conversion through to cross-sell, up-sell and retention. Because the solution is fully hosted and managed by Ensight, it frees marketers from dependence on IT departments and gives them the power to manage and work with their own data." Ensight aims to solve today's marketing problems through a laser-like focus on the challenges of multi-channel content creation, distribution and tracking. Ensight HQ incorporates a variety of features in a single platform: With Ensight HQ, data can move between channels as seamlessly as customers. Ensight empowers marketers with the ability to automate multichannel campaigns that leverage data from one channel to target customers in other channels. For example, Ensight HQ makes it easy to run a competition on Facebook and trigger email messages to those who entered via web or SMS to those who entered via mobile device. Ensight HQ provides marketers with invaluable insight from data collected and aggregated from every digital interaction and customer touch point to intelligently optimise future activities. The product also enables multiple members of the marketing team to work together on campaigns through one product that makes it simple to share content and make use of standardised templates. Ensight is a proven solution for the likes of Rand Merchant Bank, the AA, Netcare, ABSA, Multichoice, RCI, Makro, Clover, Eskom, MTN, Deloitte and many other top South African brands. |
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