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Ad Talent // Newsletter Feb/Mar 2012 |
| Vespa – Standing The Test Of Time |
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What do brands like Coca-Cola, Walt Disney and Toyota have in common? They're all brands that have stood the test of time, withstanding fluctuating economies, countless fleeting trends and even wars, while sustaining their values, reputation and growth. With their power to survive, these brands have captured the trust of consumers the world over as they've evolved with the times. Another brand with staying power is Vespa - the world's most loved two-wheeler has proven its longevity over many generations. Here's how Vespa has remained a leading brand. Staying steadfast Vespa - which means wasp in Italian - is the brainchild of Piaggio, a company which was previously known for its ingenuity in designing aircraft and trains. Invented in Italy in 1946, the scooter was designed to be an affordable mode of transport for the masses following the Second World War. Corradino D'Ascanio designed the original motorised scooter that not only allows riders to sit comfortably but also provides ultimate protection both from the elements and in the event of a collision. Sixty-six years later, the Vespa is still true to form and function - a design icon, yet steadfast in its promise of safe, efficient mobility. Evolving product excellence While the Vespa has remained true to its classic design, over time it has also been superbly cultivated with cutting-edge technology. This timeless work of art is also the safest and most technologically advanced two-wheeler in the world. The strong and robust monocoque chassis provides ultimate protection for rider's legs and ensures a safe and comfortable ride. The Vespa also provides a wide front shield that offers excellent rider protection. The large, easy-to-read instrument panel features a speedometer, fuel gauge and digital clock, as well as a turning signal indicator, low and high beam oil pressure indicator. Secure and safe braking is ensured by the hydraulic disc brakes that are installed on all models - enabling effortlessly powerful and highly responsive braking across all driving conditions. Intelligent Vespa Technology reads the conditions of the road and automatically changes the engine to rear-wheel-drive ratio, thereby allowing the driver the freedom to stay focused on the road ahead. In addition, Vespa's hi-tech innovation has done away with a chain and sprockets, which means less maintenance and better fuel-efficiency. A lifestyle accessory Vespa is a brand that symbolises a culture and an active way of life geared to enthusiasm and happiness. Vespa encourages a carefree attitude to life, and has evolved into the ultimate Italian icon of freedom, style and independence. That old adage of enjoying the ride more than the destination is true, only on a Vespa. Those that buy into the Vespa lifestyle set themselves apart from other commuters and never fail to turn heads. That's because Vespas are not simply scooters, but rather a way of being and thinking and a means of self-expression. Setting trends The Vespa was developed at a time when the automobile was a dream only a few people could attain. Later, when four-wheel motorisation spread through all social classes, the Vespa successfully re-invented itself as a social icon. With the arrival of present-day concerns like sustainable development and eco-compatible mobility, the Vespa is the ideal candidate as a vehicle that respects the environment and the quality of life in our city centres. The Vespa has become iconic on many levels - a product based on genius and inspired engineering. The Vespa has not been a follower of fashion - it's a trend-setter, constantly moving the edge of modernity forward. Modernity built not just on design and technology, but style. Eternally in fashion, Vespa is a living legend. To find the perfect Vespa to enhance your lifestyle, visit www.vespa.co.za or call 08610 Vespa. Also visit our Facebook page for regular updates and Vespa info www.facebook.com/VespaSA |
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