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Ad Talent // Newsletter Feb/Mar 2012 |
| Edrington Group Appoints Bletchley Park To Manage Communications |
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Cape Town based creative marketing agency, Bletchley Park, has been appointed to manage the communications for the Edrington Group, Scotland's leading international premium spirits company, commencing from March 2012. "Winning the Edrington Group Whisky Portfolio, which includes The Macallan, The Famous Grouse, The Black Grouse, Highland Park and Cutty Sark, has been a fantastic way to start the year. This portfolio of acclaimed whiskies joins our extensive client base of leading brands," says Lucy Kenny, Communications Director of Bletchley Park. Previously known as Traffic Integrated Marketing, the agency recently rebranded and is now forging ahead with a new name and a freshly minted model of doing business as brand and marketing strategy specialists. "We started up in 2000 as an integrated marketing agency, focussing on strategy, creative, PR and digital - picking up well-known brands and learning a lot in each channel in the process. Through practical experience, we came to understand what works and what doesn't. The business has matured to the point where we offer something very different to our clients and the industry that we specialise in," says Jonty Fisher, Managing Director of Bletchley Park. |
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