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Ad Talent // Newsletter Feb/Mar 2012 |
| Brewster Signs Carlson Rezidor Hotel Group |
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The Carlson Rezidor Hotel Group has appointed the PR firm of marcusbrewster to manage the corporate PR account for its Africa Business Development division. Responsible for business-to-business PR throughout sub-Saharan Africa, and providing reputation management and crisis communication services, marcusbrewster will further the group's standing as the hotel company with the largest development pipeline on the continent. Contracted to marcusbrewster since 2007, the Rezidor group has seen its African portfolio grow from a single property then to signing its 50th deal later this year. "PR has proved to be the most effective business driver for us, and we have consequently eschewed all other forms of marketing," says Andrew McLachlan, Carlson Rezidor Vice President Business Development: Africa and Indian Ocean Islands. "We are thrilled that measurable PR outputs produce such significant business outcomes for clients" says agency chairman Marcus Brewster. The Carlson Rezidor Hotel Group - born in early 2012 - includes more than 1,300 hotels spanning 80 countries, and employing more than 80 000 people. The group's global brands include Radisson Blu, Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®. In most of the group's hotels, guests can benefit from the Club Carlson loyalty programme, one of the most rewarding loyalty programmes in the world. The Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium. marcusbrewster is the most awarded PR consultancy in South Africa. At the 2011 PRISM ceremony, the full-service firm set a new industry high water mark by winning 14 trophies across 11 different category specializations. |
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