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Ad Talent // Newsletter October/November 2007 |
| New Media Client for Marcus Brewster |
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Marcus Brewster Publicity has been appointed by Fin24 as its PR agency of record. Fin24 publishes Finweek magazine and its online offering Fin24.co.za. The financial title, published weekly in both English and Afrikaans editions, and Fin24.co.za, South Africa's most frequented online business site, are seeking to maintain their dominance in the business and financial intelligence market, a market that is becoming increasingly active and competitive, according to Fin24 brand manager Nikki Ruttimann. Brewster will provide a full-service PR offering - including communications strategy, media liaison and reputation management - to the publishers. "With wealth creation an increasing marker of our developing nation, Finweek is poised to accommodate a new generation of readers who value our crisp insight into companies and markets as well as the overview into matters affecting the South African economy and investing landscape" says Ruttimann. "We contracted Marcus Brewster Publicity because its award-winning consumer and B2B practice areas provide our management team with a cogent understanding of how to transact with these readers as well as how to communicate the benefits of this audience to advertisers". Comments CEO Brewster: "Both Finweek and Fin24.co.za have enormous credibility and status in both the publishing and financial services The Fin24 account will be managed out of Brewster's Johannesburg office under National Strategic Director Hein Kaiser. |
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