| Job title: | Digital Performance Specialist (Senior level) |
| Employment type: | Full Time |
| Experience: | 5 to 10 years |
| Salary: | Negotiable |
| Job published: | 19 February 2026 |
| Job reference no: | 2863374445 |
Job Description
Who are we
A data-driven media agency based in Johannesburg, focused on delivering measurable performance and real business impact through strategic digital marketing and continuous optimisation.
Who are we looking for
- A senior, hands-on Digital Performance Specialist
- Strong strategic thinker with a commercial mindset
- Confident managing multi-channel campaigns end-to-end
- Comfortable engaging with stakeholders and presenting performance insights
- Someone who takes ownership and drives results
What will you do
- Develop and execute full-funnel performance strategies aligned to business objectives
- Manage, optimise, and scale campaigns across Google Ads, Meta, TikTok, LinkedIn, and programmatic platforms
- Allocate and manage budgets to maximise ROI (ROAS, CPL, CAC)
- Implement and manage tracking via GA4, GTM, and platform pixels
- Analyse performance data and translate insights into actionable improvements
- Drive A/B testing and continuous optimisation initiatives
- Provide input on creative and messaging based on performance data
- Deliver clear reporting with strategic recommendations
- Ensure accuracy across campaign setup, tracking, and reporting
What do you need
- Proven experience in a senior digital/performance marketing role (agency experience preferred)
- Strong platform expertise across paid media channels
- Solid understanding of analytics, tracking, and attribution (GA4, GTM)
- Strong commercial acumen with the ability to link performance to business outcomes
- Excellent communication and stakeholder management skills
- High attention to detail and strong operational discipline
- Proactive, accountable, and solutions-driven