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Ad Talent // Newsletter October 2012 |
| Liqui-Fruit Launches Its New Tv Commercial Starring The 2012 Face Of Liqui-Fruit |
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After months of anticipation, the 2012 Liqui-Fruit Girl will be revealed in the brand's latest TV commercial, which premiers this evening on ETV and DSTV. Twenty one year old Capetonian, Nicole Meyer, has been selected as the new face of Liqui-Fruit, following in the footsteps of other well-known girls including Lushano Kuhn, Tanya Eloff, Rue Essop and Tracy McGregor. The ‘Face of Liqui-Fruit' concept was born 25 years ago when the brand team decided that the world of Liqui-Fruit should be one of fantasy, inhabited by people that reflect the brand's ethos of ‘Nothing but Fruit'. "In our commercial we want to portray a world that is the epitome of health - health that is reflected in beautiful people, healthy bodies, surrounded by fresh, juicy and colourful fruit... and so it became cast in stone that Liqui-Fruit would always feature a leading lady," commented Karen Veysey, Liqui-Fruit brand manager. Having only been modelling for three years, Nicole is excited and overwhelmed to have been chosen as the latest in a line up of beautiful leading Liqui-Fruit girls and believes that this opportunity will have a positive influence on her career. "Nicole is a fresh faced model, who was chosen to represent our brand based on her positive attitude, sultry beauty and incredible figure. The mysterious look that she gave the camera at the end of the advert was exceptional - exactly what we want from our Liqui-Fruit girls," concluded Veysey. Just like the legendary Liqui-Fruit commercials that have gone before, the 2012 advert focuses on fantasy and refreshment. Nicole is lost in a desert, desperately searching for an escape... she spots an oasis in the distance and a tribe emerging from a lush oasis, dancing in the clear tropical water. As she tries to reach them, fruit begins to fall from the sky. She is desperate to quench her thirst, but instead she begins sinking into the sand... Keep your eyes peeled to see if Nicole reaches the fruit tribe, tonight at 17h30. For more information go to http://www.facebook.com/LiquiFruit?fref=ts For editorial information contact: Leandi Jamneck Liqui-Fruit SA Communications Manager 071 4838 321 leandi@bletchleypark.co.za |
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