Brenda Bensted-Smith

Marketing and Strategy

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Brenda started recruiting at AD TALENT in 1988 and bought the business from the original owner in 1991. She transformed the business from a small 2-person agency to its current position as the leading agency of its kind in South Africa. She expanded the business to include a branch in Cape Town and has a network that includes many of South Africa’s leaders of industry – individuals whose careers she has shaped, detecting their talent as juniors.The relationships she has formed rely heavily on mutual trust.

Marketing and Strategy

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