Job title: Senior Digital Copywriter
Employment type: Full Time
Experience: 3 to 5 years
Salary: R20000 to R40000
Job published: 02 August 2022
Job reference no: 915060977

Job Description

An International advertising agency is looking for a Digital Copywriter to join their rapidly expanding team.


Qualifications/ Experience:

  • 3 - 5 years experience
  • Tertiary qualification in related field (e.g. communications, English, PR, copywriting, journalism) essential.
  • Award-winning creative work portfolio reflecting your creative proficiencies
  • A great conceptual thinker
  • Meticulous writer
  • Understanding of social media marketing (Facebook, Twitter, YouTube, Instagram, other) is beneficial
  • Knowledge of and ability to keep abreast of new developments within social media, creative and passionate about social media
  • Create persuasive as well as accurate writing
  • Liaising with clients regularly by phone, email or face-to-face
  • Carrying out project scoping and creating a clear brief to ensure you understand what the client requires
  • Tailoring the content as well as the style of individual writing assignments according to what is required
  • Understanding your target audience. You’re not writing for the client... you’ll be writing for their readers and you’ll need to know what interests them
  • Identifying key messages. Understand what the main thing is that you want the reader to feel and do and communicate this powerfully
  • Working with creative teams to make sure that the visual elements of the webpage complement the words
  • Research your client’s industry and their audience
  • Identify fresh and interesting angles for your articles
  • Write for blogs and potentially for social media, web, e-books, slogans and video scripts
  • Editing your own as well as the writing of others
  • Inputting your content to the client’s content management software (CMS), if needed
  • Assisting with business pitches to win new clients or projects