Job title: Digital Brand Manager
Employment type: Full Time
Experience: 4 to 6 years
Salary: Negotiable
Job published: 10 June 2022
Job reference no: 875814019

Job Description

Looking for a creative, consumer-minded brand-building Digital Brand Manager, with solid FMCG industry experience, who is able to work from Franschhoek/Stellenbosch in the Western Cape.

QUALIFICATIONS & EXPERIENCE REQUIRED:
•Demonstrable experience leading and managing SEO/SEM, writing ability, strategic thinker, marketing database, social media;
•Solid knowledge of website analytics tools, (e.g.: Google Analytics, Hootsuite Enterprise etc);
•Experience in setting up and optimizing Facebook Ad Campaigns with the knowledge to oversee Google, LinkedIn & Twitter;
•Experience in managing social media complaints and proactive engagement campaigns;
•Experience in managing and executing e-blasts and emailer campaigns;
•Experience in managing Web Development Builds with the ability to inform UX/ User Experience and CRM Journeys;
•Strong Analytical skills and data-driven thinking;
•Up-to-date with the latest trends and best practices in online marketing;
•Social media tools:
•Understanding and experience of Business Manager through the Facebook Platform;
•Understanding of Pixels and remarketing through social channels
•Understanding ADS Manager and implementation;
•Understanding Messenger Platforms and how to build one-to-one relationships through direct channels i.e. Whatsapp for Business.
•Knowledge of CMS platforms: WordPress, WooCommerce, Shopify
•Knowledge of Email Marketing Platforms: Mailchimp, Campaign Monitor; Touchbase Pro
•Knowledge working in Social Enterprise Tools: Hootsuite and Meltwater.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
•Strategically plan and execute all web, SEO/SEM, Marketing database, social media communication plans;
•Grow our premium digital presence through paid media, PR and influencer marketing initiatives.;
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
•Identify trends and insights, and optimize spend and performance based on these insights;
•Present new and creative digital and brand growth strategies;
•Drive proactive engagement opportunities online alongside Social Media Intern and Consumer Experience Team;
•Collaborate with Marketing Managers to co-develop Through the Line campaigns;
•Identify and manage agencies and other vendor partners;
•Evaluate emerging technologies and lead adoption if appropriate;
•Crafting, implementing and managing the digital strategy for the brands including web, social media and online retailers such as Takealot, Bottleshop etc;
•Manage brand websites, and the traffic levels to these sites through Google Analytics and Webmaster Tools;
•Manage all email marketing campaigns, collation of key content pieces and online offers;
•Conceptualize all e-commerce offers and campaigns, collaborate with retailers where relevant to broaden reach and exposure.

PERSONAL ATTRIBUTES REQUIRED ARE:
•Executional excellence
•Excellent creative/design/ art direction sense
•Ability to multi-task and attention to details
•Administration management skills
•Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and
consumer minded brand builder

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