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Job title: Chief Marketing Officer
Employment type: Full Time
Experience: 15 to 25 years
Salary: Negotiable
Job published: 18 November 2024
Job reference no: 790936073

Job Description

Who We Are
We are a dynamic, growth-focused FMCG company based in Zambia with a growing footprint across Africa. Committed to excellence, we deliver high-quality products and drive innovation to meet the evolving needs of our consumers.

Who We're Looking For
We’re looking for an experienced Chief Marketing Officer to lead our marketing and branding strategy. The ideal candidate is a strategic leader with a strong background in FMCG marketing and significant international experience, particularly within Africa. You should excel at team leadership, stakeholder engagement, and delivering growth through innovative marketing.

Key Responsibilities

  • Strategy Development
    Develop and execute brand and marketing strategies aligned with business goals.
    Lead brand architecture planning and implementation.

  • Team Leadership
    Manage and mentor marketing, creative, and design teams.
    Oversee relationships with agencies, event partners, and regulatory bodies.

  • Marketing Execution
    Lead marketing initiatives to boost brand visibility and engagement.
    Create promotional programs to attract wholesalers, distributors, and retailers.

  • Budget & Performance
    Manage marketing budgets and trade spend effectively.
    Define metrics to evaluate performance and optimize ROI.

  • Market Intelligence
    Monitor competitors, market trends, and consumer insights to improve brand strategy.
    Support product launches and promotional planning.

  • Digital & E-Commerce
    Drive digital marketing efforts including SEO, SEM, social media, and content strategy.
    Lead e-commerce initiatives to increase online sales and enhance customer experience.

What You Need

  • 15+ years in senior FMCG marketing roles with a track record of strategic success.

  • Deep understanding of consumer behavior, market dynamics, and the competitive FMCG landscape.

  • Strong digital marketing expertise and ability to leverage technology for growth.

  • Excellent leadership, communication, and stakeholder management skills.

  • MBA in Marketing or a related advanced degree preferred.

Skills:

Industries:

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