Job title: Content Manager
Employment type: Full Time
Experience: 3 to 7 years
Salary: Negotiable
Job published: 02 June 2021
Job reference no: 381708158

Job Description

Join an international online travel and tourism company in Cape Town as their Content Manager.

Responsibilities

  • Take the lead on developing and executing the content strategy
  • Collaborate with designers, product, marketing, sales and external influencers to produce high quality content
  • Plan and manage content production across multiple projects and diverse copy types – from small SEO copy tweaks to new website sections
  • Develop and implement the editorial calendar across owned and earned channels
  • Write and commission blog posts, product descriptions, video scripts, social posts and more to clearly communicate the company's proposition
  • Work with stakeholders across the company to understand and support their content needs
  • Supervise and direct the work of a content executive.
  • Own and update website in order to reflect campaign themes
  • Analyse and report on content performance and apply learnings to future content calendars
  • Develop and own the brand tone of voice

 

Requirements

  • Matric and tertiary qualification in related field
  • 3+ years experience in content creation
  • 1+ years experience in developing and executing and corporate content strategy
  • Experience in content creation within the luxury travel industry
  • Knowledge of SEO copywriting best practices
  • Experience of using a Content Management System (WordPress) and/or other
    digital marketing platforms (Unbounce, Mailchimp)
  • Experience of non-written content creation
  • Experience leading a direct report

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