|Job title:||Head of Strategy|
|Employment type:||Full Time|
|Experience:||6 to 12 years|
|Job published:||22 July 2022|
|Job reference no:||3539589535|
The Head of Strategy for this global award-winning PR and Marketing Consultancy, should be deft at finding critical angles to powerful ideas and helping junior team members to do so. Have solid credibility with creative and account teams. Be a compelling presenter overall. Demonstrate effective management and leadership skills.
- At least ten years of extensive experience in an account or brand planning role at an advertising, digital, integrated marketing or PR agency.
- Experience in planning, insight and analysis within a diverse array of practices/sectors and across multiple brand categories.
- Experience in an integrated marketing, advertising, digital or public relations agency setting.
- Ability to develop big ideas into communications frameworks.
- Familiarity with agency planning models and capabilities.
- Solid grasp of brand strategy and brand equity assessment.
- Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis.)
- Proven track record of building effective interpersonal relationships with direct reports, strategy, creative and account management colleagues, leadership and clients, and successfully navigating matrixed organizations.
- Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences.
- Deft at developing powerful narratives to deliver insights and strategy for client buy-in
- Understands role that PR and social media play in the overall communications marketing mix.
- Has played a significant role in successfully establishing a new brand, leading a “Challenger Brand” to greater prominence, or reinventing an established brand so that it’s now flourishing again and is able to speak to results of these efforts.