Job title: Digital Marketing Manager
Employment type: Full Time
Experience: 5 to 7 years
Salary: R35000 to R40000
Job published: 23 June 2021
Job reference no: 3399717506

Job Description

If you are talented, young and energetic digital marketing manager, with good inter-personal skills and looking for an exciting new opportunity within the Pretoria area, then please apply. 

Responsibilities:

  • Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brand identity.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different divisions within the company
  • Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration.
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting in order to extract key insights for future campaign developments and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Working in partnership with the ad agencies, develop creative briefs and guide creative direction to meet objectives for all advertising platforms.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis.
  • Produce valuable and engaging content for the company website that attracts and converts specified target groups.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Measure and report on the performance of marketing operations, gain insight and assess against goals; and
  • Analyse customer behavior and adjust advertising operations; accordingly,

Requirements:

  • 5 – 7 years marketing experience.
  • Minimum 3 years BCom Marketing degree/ formal tertiary qualification is a must.
  • Honours in brand Management is beneficial.
  • Strategic planner.
  • Community Management
  • Customer service experience is a must.
  • Experience interacting on an executive level.

Skills:

Industries: