Job title: Creative Lead (Agency ECD)
Employment type: Full Time
Experience: 5 to 8 years
Salary: Negotiable
Job published: 05 May 2021
Job reference no: 2178653990

Job Description

A leader in the Financial services and investment industry is looking for a Creative Lead to join their Marketing team.

 

Responsibilities

  • Work with the strategists to define a product creative strategy and go-to-market proposition
  • Conceptualise new creative campaigns for television that will also extend into other media
  • Present / pitch creative concepts to Exco and senior leadership for approval
  • Work with production companies to define the exact art direction of the campaign
  • Work with internal resources such as data analyst, actuaries and finance to source appropriate input resources to make the campaign work
  • To direct the TV shoot with the production company
  • To produce final TV adverts of various lengths and formats for submission to TV stations and digital platforms
  • To compile and manage the production budget
  • To work with the management team in evaluating marketing opportunities and sponsorships
  • To proactively conceptualise ideas to further enhance customer perception and thereby increase the generation of leads
  • To work across all business products
  • To proactively conceptualise creative ideas to enhance digital interaction
  • Work across all products including personal, business, life and funeral insurance, investments and CSI initiatives

 

Requirements

  • Matric
  • 8 years’ work experience with a minimum of 3 years’ in a senior creative position
  • A solid understanding of design, copy and web practices
  • Have an in-depth knowledge of brand development and multi-channel marketing models
  • A creative visionary and strategic thinker
  • Deep understanding and experience working across end-to-end consumer experiences and full funnel creative efforts in a digital and technology-driven environment
  • Strong presentation and communications skills including experience working closely with senior leadership (c-suite)

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