Job title: Digital Marketing Manager
Employment type: Full Time
Experience: 4 to 6 years
Salary: Negotiable
Job published: 04 February 2021
Job reference no: 1982847409

Job Description

If you are a creative young marketer who would like to join a company that offers state of the art products and innovative technology, then this could be an exciting opportunity for you. 

Purpose of the role

Planning, implementing, and monitoring the organizations digital marketing campaigns across all digital networks. 

Key Responsibilities:

-Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
-Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
-Design, build, and maintain our social media presence.
-Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
-Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
-Identify trends and insights, and optimizes spend and performance based on the insights.
-Brainstorms new and creative growth strategies through digital marketing.
-Plan, execute, and measure experiments and conversion tests.
-Collaborate with internal teams to create landing pages and optimize user experience.
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
-Identify critical conversion points and drop off points and optimizes user funnels.
-Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
-Develop digital marketing staff by providing information, educational opportunities, and experiential growth opportunities
-Develop strategies that drive customers to the website
-Improve the design, UX, traffic, and content of the website
-Maintain consistent brand messaging throughout all platforms

Key Critical Competencies:

-Bachelor’s degree in Marketing or relevant field.
-A minimum of 5 years’ experience in a digital marketing or advertising position.
-In-depth knowledge of various social media platforms, best practices, and website analytics.
-Solid understanding of HTML, CSS, and JavaScript is required.
-Highly creative with excellent analytical abilities.
-Outstanding communication and interpersonal skills.
-Up-to-date on the latest trends and technologies in digital marketing