Job title: Social Media Manager
Employment type: Full Time
Experience: 5 to 10 years
Salary: Negotiable
Job published: 08 June 2022
Job reference no: 1686402815

Job Description

A leading Healthcare business is looking for a Social Media Manager who will be responsible for planning, implementing, managing and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.


  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
  • Comprehensive insight into social media monitoring resources and metrics
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills

Key Performance Areas (Core, essential responsibilities –outputs of the position)

· Develop, implement and manage our social media strategy

· Define most important social media KPIs

· Manage and oversee social media content in conjunction with Content Managers and the Marketing team - to ensure content is aligned with strategy and content drives engagement and increased sales   through our social media audience.

· Measure the success of every social media campaign

· Stay up to date with latest social media best practices and technologies

· Collaborate with Marketing, Sales and Product Development teams

· Monitor SEO and user engagement and suggest content optimization

· Develop influencer and brand advocacy network

· Provide constructive feedback in order to align and pivot content/strategies to changing market forces

· Maximise ROI of social media campaigns

· Aligning and pivoting social media campaigns in line with social media algorithm changes

· Social media competitor analysis: Activity, spend, ROI

· Social media trends analysis and recommendations

· Social media case study development for internal skills development

· Kaizen reporting based on campaign analysis