Companies battle to attract enough skilled staff because pay has not increased in years.
Salaries in the SA advertising industry have been largely static for the past three years. This is one reason why the industry continually complains about difficulty in recruitment.
The 2015 Ad Talent Survey reveals that a “heavyweight” Johannesburg agency MD (5-9 years’ experience) earns around R110 000/month and that the figure hasn’t moved since the 2013 survey.
An equivalent job in Cape Town tops out at R95 000.
The survey, which is now in its ninth year, is regarded as the most comprehensive in the communications industry and provides a useful benchmarking tool for hiring.